New packaging

Why new packaging?

1. Better recyclability: Thanks to the new large-size packaging with a separate inner bag, the materials can be disposed of separately. The old paper packaging could no longer be recycled with paper waste due to increasingly strict regulations.
   The new small-size packaging is made from a mono-material and is therefore 100% recyclable.
2. More product information: At the request of many customers, the new packaging contains more detailed product information. In addition, we have switched from a closed ingredient declaration to an open ingredient declaration, providing greater transparency.
3. Better product protection: The new packaging allows us to use modified atmosphere packaging (MAP). This means the kibble is much better protected from external influences, while flavour and nutritional values are optimally preserved.